Spotify Music Videos Launch for Premium Users in the U.S. & Canada

Spotify has kicked off a major upgrade to its platform with the global rollout of Spotify Music Videos for Premium subscribers in the United States, Canada, and multiple new international markets. This long-awaited feature follows the successful beta test that began in select overseas regions last year and marks one of Spotify’s boldest moves yet to challenge YouTube in the video space.

What Are Spotify Music Videos? (Focus Keyword)

Spotify Music Videos allow subscribers to switch seamlessly between audio-only and full-length video playback for selected songs. Users will now see a “Switch to video” button while streaming tracks, and the video continues from the same timestamp—making the feature fluid and interruption-free.

Subscribers can return to audio any time by tapping “Switch to audio.”
The videos support full-screen landscape mode, aligning with how viewers typically watch content on YouTube or Apple Music.

Why Spotify Music Videos Matter in 2025

This expansion signals Spotify’s larger strategy of evolving from an audio service into a complete multimedia entertainment platform. For years, the company experimented with visuals through Spotify Canvas, but these looping clips are now replaced with full-length music videos when users enable video mode.

The shift aims to boost user engagement and retention by bringing music listening and video viewing into one streamlined app experience.

Curated Playlists Mark Spotify’s Video Push

To enhance discovery, Spotify is rolling out video-specific playlists in the U.S. and Canada. These include:

• 90s Video Hits
• Hip-Hop Throwbacks
• Latin Party Hits
• Country Hits
• Pop Music Video Hits

Users will also find personalized video recommendations on the home screen, just like curated audio mixes.

Licensing Deals Powering Spotify Music Videos

Bringing music videos to North America became possible after Spotify struck key agreements with the National Music Publishers’ Association (NMPA), along with major record labels:

• Universal Music Group
• Sony Music Entertainment
• Warner Music Group

Under the NMPA deal, Spotify introduced an opt-in portal where publishers can license audio-visual (AV) rights directly, helping increase revenue for songwriters and independent publishers.

External Resource Links

• NMPA official website: https://www.nmpa.org/
• Spotify Pressroom: https://newsroom.spotify.com/

Music video streams longer than 30 seconds count toward royalties, mirroring Spotify’s audio-streaming model.

Global Expansion of Spotify Music Videos

In addition to the U.S. and Canada, Spotify is extending video access to several other countries, including:

• Antigua & Barbuda
• The Bahamas
• Barbados
• Dominica
• Ghana
• Grenada
• Guyana
• Haiti
• Jamaica
• Uganda
• Venezuela

In beta markets such as Brazil and Colombia, Spotify Music Videos are even accessible to free-tier users, highlighting the company’s long-term plan for broader adoption.

How Spotify Music Videos Enhance User Experience

The integration of full-length videos brings several benefits:

1. All-in-One Streaming Hub

Users no longer need to switch to YouTube to watch music videos.

2. Enhanced Personalization

Spotify’s AI-powered recommendation engine now curates video content the same way it curates playlists.

3. More Monetization for Artists

Music video streaming opens a fresh revenue channel, especially important for independent musicians.

4. Premium Value Boost

Adding video helps justify Spotify’s Premium pricing and reduces subscriber churn.

Spotify Music Videos vs YouTube: A Growing Rivalry

Spotify’s entrance into video isn’t simply a feature update—it’s a direct challenge to YouTube’s dominance. With users already consuming video podcasts on Spotify, the addition of official music videos brings Spotify one step closer to becoming a fully integrated, cross-media ecosystem.

Unlike YouTube, Spotify’s approach is subscription-first, meaning the experience is ad-free for Premium users. This shift may attract users who prefer uninterrupted viewing and listening.

Will Spotify Music Videos Expand Further?

Spotify has not disclosed how many videos are available at launch or which labels are included in the initial rollout. However, insiders suggest the catalog will grow rapidly over the coming months as more publishers opt into AV licensing.

Conclusion: Spotify Music Videos Redefine the Platform’s Future

The rollout of Spotify Music Videos marks a turning point for the world’s biggest streaming service. By merging music listening with seamless video playback, Spotify is setting the stage for a more immersive digital entertainment experience. As curated playlists, personalized recommendations, and global expansion continue, Spotify is clearly stepping forward as a serious competitor to YouTube and Apple Music.

For Premium subscribers, this upgrade delivers more value than ever—and may very well shape the future direction of music streaming.

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